Market identification.
G-54C PMG Africa identifies the different public markets across different African countries that can be included in the network. It conductssurvey and gathers data on the different markets, including their sizes, location,
product offerings and current trading practices.
Market upgrade.
Once the market has been identified, the next step involves upgrading the infrastructure of the markets to make them more conducive to trade and commerce. This involves providing basic amenities such as water and
electricity, constructing new stalls and improving the overall set-up of the market.
Technology integration. To make the market more efficient and accessible to a wider audience, technology is integrated in to the markets. This involves setting online platforms for trading, providing digital payment facilities, and offering training to vendors on how to use digital tools to better manage their businesses.
Capacity building.
To ensure the sustainability of the project, capacity building is an important component. This involves providing training to market vendors on best practices in Business management, hygiene and customer services.
Promotion and marketing.
Finally G-54C PMG Africa promotes the public markets and the products sold in them to a wider audience. This is done through launching a marketing campaign, organizing events, conferences and festivals, and partnering with local tourism bodies to promote the markets as a tourist
attraction.
The scope of G-54C PMG Africa is to establish a network of public markets across different African countries that are upgraded,
technologically advanced, and offer a wide range of products to customers.
The project aims to promote trade and commerce within the continent and create a sustainable business model for market vendors.